Press Release, April 16 2015


Last night in Amsterdam, the editorial team of the renowned technology magazine Red Herring has selected Terria Mobile as a winner of the Red Herring Top 100 Europe Awards 2015.

The Red Herring Top 100 Europe Awards is given out yearly to the 100 most innovative and promising technology companies in Europe. With this award, the mobile experience specialist Terria Mobile was added to the ranks of the best start-ups in Europe.

The award is a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.

“Selecting startups that show the most potential for disruption and growth is never easy,” said Alex Vieux, publisher and CEO of Red Herring. “We looked at hundreds and hundreds of candidates from all across the continent, and after much thought and debate, narrowed the list down to the Top 100 Winners. Each year, the competition gets tougher but we believe Terria Mobile demonstrates the vision, drive and innovation that define a Red Herring Top 100.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment was complemented by a review of the track records and standings of similar startups in the same verticals, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

Robin Wirz, CEO of Terria Mobile, is delighted: “For us it’s a great honor and we feel proud. The Red Herring Award affirms us that we’re on the right track with our LaunchBase™ mobile experience platform, enabling our customers to successfully mobilize their business with a structured approach. Particularly our focus on mobile experience bears a huge potential, as the user experience is the key success factor of any mobile application. This is true for the entire corporate app portfolio, not only for marketing and other public apps, as through “consumerization” the demand for a great and mobile experience is driven deep into the enterprise.”

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